Cody Brown argues on TechCrunch that books shouldn’t be mere shovelware on the iPad. Think about them as apps. Not lifeless, flat PDFs.
To quote Brown:
“If you, as an author, see the iPad as a place to ‘publish’ your next book, you are completely missing the point. What do you think would have happened if George Orwell had the iPad? Do you think he would have written for print then copy and pasted his story into the iBookstore? If this didn’t work out well, do you think he would have complained that there aren’t any serious-readers anymore? No. He would have looked at the medium, then blown our minds.”
OK, authors. Blow my mind.